晚安、本杰明 • 气垫传奇:耐克的10条原则
1. Our business is change.
2. We're on offense. All the time.
3. Perfect results count—not a perfect process. Break the rules: fight the law.
4. This is as much about battle as about business.
5. Assume nothing. Make sure people keep their promises. Push yourselves, push others. Stretch the possible.
6. Live off the land.
7. Your job isn't done until the job is done.
8. Dangers. Bureaucracy. Personal ambition. Energy takers vs. energy givers. Knowing our weaknesses. Don’t get too many things on the platter.
9. It won’t be pretty.
10. If we do the right things, we’ll make money damn near automatic.
1.我们的事业就是改变。
2.保持进攻，永不停歇。
3.重要的是完美的结果，而非完美的过程，打破规则，与规则斗争。
4.商场就是战场。
5.不做假设。确保人们遵守承诺。推动自己及他人。竭尽全力。
6.自给自足。
7.没有成果，任务就不算完成。
8.危险（需注意）的是：官僚作风、个人野心、能量汲取者还是能量给予者、有自知之明、多吃嚼不烂。
9.场面不会太好看。
10.只要做对了，钱会自动滚滚而来。
