Tony Stark Is the CEO of Stark Industry where advanced weapons are researched and manufactured. He is regarded as a patriot for providing American army with weapons and he himself also sees the career a motivational one. While all changed when he was captured and so badly damaged by his own weapon that an electric piece had to be put into his chest. Luckily he was struggling to build an iron suit in a cave with the doctor Yancey who saved his life but died to save him at last. He escaped with the aid of his suit, realizing the destructive power of his weapon and its horrible result. After being rescued, he decided to convert the company's developing direction but met with objections from the public and inside the company. It turned out that his uncle Obadiah was the hidden vallian who designed to kill him before and stole his design of the iron suit. Pepper, his assistant, helped to reveal Obadiah's conspiracy but was a little bit late for Obadiah had robbed the Tony of his core to power the evil iron suit. Tony made the best of the first core and his armor to defeat Obadiah.
It's a typical American superhero story and the hero is a talent also a millionaire. What impresses me most is the attentive ability those heroes have. They want something they stick to it no matter what. Also I'm confused about Yince's character. In the movie it looks like he is not an American but a man from Mid-East area. So he just sacrificed himself to save Stark. What is his motivation?