埋头研究,完全与“女子力”、“美”无关的理科女子城之内纯(桐谷美玲 饰),每天埋头于研究,将“女人味”和“美丽”抛到九霄云外,时尚指数几乎为零。然而,工作的机缘巧合让城之内纯意识到自己毫无“女子力”。于是小纯与自己的同事满子(水川麻美 饰)、圣良(ブルゾンちえみ 饰)开始了“美容特别研究”,研究流行、美容、时尚等等与“美”的相关事物,努力奋斗期待能成为有魅力的女子。Jounouchi Jun is a researcher who works at a paper manufacturer. She has been so immersed in research that she is at the bottom rung of stylishness. She lacks self-confidence, is unpopular with men and also poor at girls talk. Seeking to free herself from her current situation, Jun starts to research trendy makeup, fashion, and beauty with her two colleagues.